Pricing Decks, Fences and Pergolas is easy right?
Just collect the flyers that come to your door, call all your competition in the phone book and have them out for a free estimate at your house… Then put your price in the middle of the pack.
Or… Not.
Look—Some of the guys in the Deck and Fence business don’t have a clue. Some of them are con artists that collect deposits and never come back. Some are part time pressure treated jockeys and have regular jobs—some are on employment insurance and only have to make $5.00 per hour.
Would you compete with someone working for free?
Do you think that those guys working for free will actually honor warranty service on something that was lacking structurally?
Apples should not be compared to rotten apples.
Every time a factory closes there are 50 new contractors with shiny new trucks, business cards and cool logos. No business training—little sales ability—they are all competing and selling on price alone.
Without profit the business is doomed.
Try Calculating a price based on your costs, your pay and profit calculated in.
I’m not going to include pricing here—since we help all our builders set their pricing so that they make profit—Real profit so that they can build a real business.
Sabotating Sales of Decks and Fences :
Just collect the flyers that come to your door, call all your competition in the phone book and have them out for a free estimate at your house… Then put your price in the middle of the pack.
Or… Not.
Look—Some of the guys in the Deck and Fence business don’t have a clue. Some of them are con artists that collect deposits and never come back. Some are part time pressure treated jockeys and have regular jobs—some are on employment insurance and only have to make $5.00 per hour.
Would you compete with someone working for free?
Do you think that those guys working for free will actually honor warranty service on something that was lacking structurally?
Apples should not be compared to rotten apples.
Every time a factory closes there are 50 new contractors with shiny new trucks, business cards and cool logos. No business training—little sales ability—they are all competing and selling on price alone.
Without profit the business is doomed.
Try Calculating a price based on your costs, your pay and profit calculated in.
I’m not going to include pricing here—since we help all our builders set their pricing so that they make profit—Real profit so that they can build a real business.
Sabotating Sales of Decks and Fences :
Top 10 ways to sabotage Sales ( Selling Decks and Fences)
- Miss the appointment (then don’t call for a week or two—or ever)
- Arrive late.
- Arrive intoxicated—worse still if you choose to partake in a beverage if offered during the estimate.
- Close talking—Loud Talking—Arrogance, Ignorance or generally abrasive attitude.
- Arrive at the quote without a portfolio—or use an unimpressive collection of photos.
- Smell of cigarettes.
- Try to sell a plastic deck to someone who knows too much about it.
- Arrive in a truck that is an obvious state of disrepair. (Park a few houses away—better to just fix the truck or lease a newer vehicle)
- Get into discussion of political or religious nature with the clients.
- Arrive unprepared to sell—no contracts, no design materials, no tape measure.
There are hundreds of ways to minimize your chances of making the sale. When you make a mistake or don’t get the sale simply ask the client why. 90% of the time they will be brutally honest. It is a task well worth doing. It will help you grow thick skin and give you a road map for future estimates.
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fafae flyers that come to your door, call all your competition in the phone book ayard fencing
ReplyDeleteAll parts that that you see "discolored" in the pictures are going to be repainted with a galvanized coating, so as to protect them against the elements.
ReplyDeletefence gate